Downtown Matters: All Hands on Deck
Friday, March 5th, 2010
The Arnold Sports Festival, like the man for whom it’s named, is big. Big muscles. Big numbers of visitors. Big for Downtown Columbus, which means that Capital Crossroads SID must have a big response.
During The Arnold, the downtown population adds 17,000 athletes, 170,000 spectators and 700 exhibitors. That’s twice as many athletes as the recent Winter Olympic Games. Due to the volume of visitors, Capital Crossroads boosts its normal staffing levels with six additional Ambassadors and other staff members. From Thursday, March 4 at 11 a.m. until Sunday, March 7 at 7 p.m., three to four staff members will be dedicated to the northeastern corridor of downtown around the convention center, along with the iCart kiosk, to ensure that someone is available to answer questions, provide safety escorts and keep the area clean.
In addition, a new pushcart – sort of a mini-iCart – will be deployed with an Ambassador at Broad and High for a few hours a time, loaded with pamphlets and other information.
“We really dedicate ourselves to this event,” explained Ryan Smith, Downtown Hospitality Coordinator. “We are there to help people navigate around downtown, find great places to eat, provide directions, answer transportation questions and provide safety escorts.”
In addition, Capital Crossroads is in contact with hotels in and outside of downtown, to let them know that the SID is available to offer services and information, sort of like an additional concierge out on the street.
Statistics from 2009 show that through the four-day event, Capital Crossroads provided over 5,000 public assists, with 2,775 of those on the iCart alone. The extra effort is well worth it.
For the second year, Capital Crossroads has partnered with The Arnold to print a hotel keycard map, which serves as a walking map, shuttle map and parking map for the event. It also highlights the downtown wayfinding signs and the Capital Crossroads hotline number.
“We have gotten very positive feedback from the folks at The Arnold,” added Smith. “They are very appreciative of what we do and believe we add real value to their event.”
Smith says that he and the rest of the staff enjoy the atmosphere and energy downtown during The Arnold weekend. Plus they receive plenty of positive feedback from the visitors, including praise for the cleanliness of the city and the help that Capital Crossroads provides.
It’s important to note that this type of service is available during any event downtown; it’s what Capital Crossroads Ambassadors do. But the size of The Arnold requires a bigger mobilization of people and effort. When The Arnold is here, it’s all hands on deck.
Without question, Downtown Columbus is the most underserved retail location in Central Ohio. With 100,000 employees; 5,500 residents; 250,000 overnight hotel guest; 31,000 college students; 65,000 in-town residents in the
For many tenants, workers and visitors, the Capital Crossroads Clean and Safe Ambassadors are the face of downtown. While the ambassador program is operated out of the Capital Crossroads SID offices on Fourth Street, it is managed by an outside business specializing in SIDs and clean and safe services. Since the beginning of January, a new, locally-based company has taken over the contract: Ohio Support Services.
At the Capital Crossroads Annual Meeting in November, Executive Director Cleve Ricksecker reported on one of the core missions of Capital Crossroads SID: safety. CCSID continues to partner with the Columbus Division of Police to promote safety downtown. The ongoing efforts of CCSID’s safety ambassadors include patrolling the district, observing their surroundings, notifying the police of any criminal activity, and reporting even minor offenses and disorder to the SID special duty police officers. Additionally, the reassuring presence of the ambassadors, combined with keeping the environment clean, help promote safety in the downtown core.
THE “GREAT AND POWERFUL” SID
CAPITAL CROSSROADS SID ANNUAL AWARDS
Once again this fall, Capital Crossroads and Discovery Special Improvement Districts coordinated the Toiletry Donation Drive, from October 14 – November 6. This drive, in it’s 3rd year, is an effort to help the local downtown homeless shelters prepare for the winter months. Homeless shelters enter a winter “overflow” mode from October through April, during which they accept all who come to their door and in turn are stretched beyond their capacity to provide a warm and safe environment for the homeless.
APP-ATTACK
There are lots of people downtown and they generate lots of waste. Unfortunately, not enough of that waste is recycled. Paper from businesses is the largest single source of waste in the United States, and downtown is the largest generator of waste paper in the area.