Inside 43215: Downtown Dish
Tuesday, February 24th, 2009
JACK ATTACK
Based on the sheer volume of votes, we now know that y’all love downtown restaurants… a lot. After weeks of eating and voting and eating some more, we have the public’s pick for Show Your Love: Jack’s Diner.
The owner, Chris Kowalski, took a little time out to tell us about the winning strategy. For the full effect, hum the Rocky Theme Song while reading on…
1. Surround Yourself With Affirming Messages
The diner put up signs and made carryout flyers. There were table tents, and its Web site’s front page continued the campaign. Jack’s went all out.
But what would you expect from a place that celebrates every holiday with more seasonal bling than a Kindergarten classroom?
2. Take One for the Team
Chris insists, “We weren’t really trying to win, just to get people to vote.”
3. The Secret Weapon
That’d be the double cheeseburger, on a grilled bun. Then he adds, “with a milkshake… and fries.”
If you voted for a different downtown eatery, they’re all winners in our book. You can give the other joints a prize too: your patronage!



